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Schedule

8:30–9:00 am                        Registration – Sign-in required for CEU verification.  Coffee and pastry served.

9:00 - 11:30 am      Damned if we do, Damned if we Don't

As far as frustrations, probably right up there with COVID and masks is “Today’s Media”.  Whether we are talking about traditional television news, print or social media, they all come with their own challenges.  It is how we handle those challenges that really count.  For example: Do we reply to a heated Facebook post regarding our district?  Do we let the media into our building to cover what they say will be a “good story”, do we work closely with our local paper to get information out to our community and stake-holders?

As someone who has worked closely over the past 15-years with Superintendents, Business Managers, IT Directors, or Business Office Staff, Ann will help us to better understand what our role is in advocating for our district or our program. This interactive session will examine when and how to respond to challenging situations.  Ann speaks from years of experience assisting districts in good times and in bad.   Understand why an informed and uniform message is vital to transparency and building and maintaining trust within your school community.

**Homework: Please bring any questions that you would like to ask, as Ann will be allotting time for Questions and Answers, as well as sharing Best of Practices.

About the Speaker:  Ann Baldwin of Baldwin Media, has more than 25 years of expertise in the broadcasting and communications industry.  By applying her knowledge of the media industry, her firm has built a national reputation for its expertise in supplying support in crisis management, media management, and marketing and presentation skills. Before establishing her own business, Ms. Baldwin worked for more than 15 years in the television news business as an anchor/reporter for stations across the country, including NBC Connecticut in West Hartford, Connecticut.  Ann also hosts a weekly radio program, “News You Can Use” on WTIC Newstalk 1080, the largest radio-talk station in Southern New England.

11:30-12:15 pm                     Lunch – Provided to workshop participants

12:15–4:00 pm                      Visit Vendor Displays and Demonstrations

4:00–5:00 pm                        Reception - Hors D’oeuvres, Cash Bar & Prizes

Schedule, topic, and speaker are subject to change. This workshop will provide attendees with .2 CEU credits.    Waiver of Liability Relating To Coronavirus/COVID-19 – By registering for this event, you agree:  The novel coronavirus, COVID-19, has been declared a worldwide pandemic by the World Health Organization. COVID-19 is extremely contagious. The state of medical knowledge is evolving, but the virus is believed to spread from person-to-person contact and/or by contact with contaminated surfaces and objects, and even possibly in the air. People can be infected and show no symptoms and therefore spread the disease. The exact methods of spread and contraction are unknown, and there is no known cure for COVID-19. Evidence has shown that COVID-19 can cause serious and potentially life-threatening illness and even death. Vaccines for COVID-19 are being made available with the distribution plan and schedule varying by state. CASBO and the Aqua Turf Club cannot prevent you from becoming exposed to, contracting, or spreading COVID-19 while attending its meeting and/or entering onto premises where CASBO events are held. It is not possible to prevent against the presence of the disease. Therefore, if you choose to attend a conference organized by CASBO and enter onto premises where its event is held, you may be exposing yourself to and/or increasing your risk of contracting or spreading COVID-19. ASSUMPTION OF RISK: I have read and understood the above warning concerning COVID-19. I hereby choose to accept the risk of contracting COVID-19 for myself in order to attend CASBO’s event and enter the event premises. The event is of such value to me that I accept the risk of being exposed to, contracting, and/or spreading COVID-19 in order to attend in person. WAIVER OF LAWSUIT/LIABILITY: I hereby forever release and waive my right to bring suit against CASBO and its members, officers, directors, managers, officials, trustees, agents, employees, or other representatives for fault in connection with exposure, infection, and/or spread of COVID-19 related to attending its event. I understand that this waiver means I give up my right to bring any claim based in negligence, including for personal injuries, death, disease, property losses, or any other loss, whether known or unknown, foreseen or unforeseen.

Anticipated types of displays:

Security Systems/Tools                  Custodial Supplies/Services          Environmental Engineering             Playground Safety Retirement Plans     Copiers/Printers/Projectors            Energy Management                  Transportation Technology         Furniture      Communication Services             Modular Buildings Food Service         Banking/Insurance                          Roofing

There is no charge for members (non-vendors) of CASBO, CAPSS, Public Purchasing Association of Connecticut, Connecticut School Buildings and Grounds Association, Government Finance Officers Association, and their staff.